IMMORTAL wins WAN Award for Dementia-Friendly Wayfinding System
MMORTAL, the environmental wayfinding and brand engagement arm of the ONG&ONG Group, is proud to receive the highly coveted WAN Award this year for their dementia-friendly wayfinding project in Chong Pang City and Khatib Central.
The Gold Award was won in the “Colour in Architecture” category of the 2021 WAN Awards for the use of bold colour on the façade of the residential blocks and the super-sized wall graphics and pillar signage strewn throughout both residential estates.
The project was created in keeping with the Singapore government’s initiative to enable ageing in place, allowing seniors and those afflicted with dementia in navigating around their neighbourhood safely and independently.
Building upon research to ascertain the needs of the elderly and dementia patients, the resulting wayfinding solution involves zoning areas by colour and symbol, as well as developing a signage system that allows easy spatial recognition. The residential blocks were sectioned into zones and each was assigned a bold colour – either red, green or blue. The zone colours were painted on the facade of the blocks, along with block numbers prominently displayed in large fonts, making them highly visible even from a distance.
Other features of the wayfinding project include super-sized graphic walls and pillar signage that incorporate directional elements, universal icons as well as stencilled symbols of pineapples, tropical fish, rubber trees, farmers and Chinese gateways, chosen for their strong association with the area’s history. These simple yet distinctive visual cues serve as anchors for clear identification by colour zone and are positioned at common areas such as lift lobbies and stairwells. In addition, directional signage on aluminium panels was integrated with concrete seats that double as resting spots for elderly residents. The signage system was applied seamlessly to the existing infrastructure, adopting a community-friendly approach that prioritises the well-being of the elderly demographic.
The WAN Awards, now in its 13th year, recognises the outstanding works of innovative, visionary and imaginative architects worldwide, judged by an extensive panel of top international experts.